Born and raised in the UK, Rukhsana moved to Dubai over 5 years ago, just as the impact of the global recession reached the sandy beaches of the UAE. Having worked in the legal industry for over a decade, Rukhsana made the transition into the field of sustainability that culminated in forming Liquid of Life LLC in 2009. In difficult and challenging times, Rukhsana, has spearheaded the growth of the company, counting Microsoft, Parsons International Ltd, Khidmah, The Capital Club, Crown Relocations, Homegrown Eco Nursery and Fraser Suites Hotel amongst its clients. Predominately working B2B, she has been instrumental in growing the business to provide alternative solutions to plastic bottled drinking water and drinking water filtration systems generally. The solutions vary from providing simple under-the-sink water filtration systems to sophisticated and stylish bottle-free dispensers that provide fresh filtered water at the point of use. Speaking about drinking water, Rukhsana says “Clean safe drinking water is vital for human health and a key part of any business is to provide a quality supply of drinking water for staff and guests. The majority of drinking water is provided by using 5 gallon or single use plastic bottles which is costly on an administrative and operational level. Our bottle-free dispensers have an in-built filtration system and are connected to an existing water supply to deliver fresh filtered water. Our clients are able to achieve savings of up to 80% when compared with their current bottled water costs and at the same time improve on the quality of drinking water provided. The bottle-free dispensers are fast becoming a popular alternative to plastic bottled water as companies are looking for ways of also becoming and operating more sustainably”
In 2011, Rukhsana was the proud and surprise winner of the Gold Award in the Live Innovation Case Study category at the 3rd Continual Improvement and Innovation Symposium hosted by the Dubai Quality Group.
In 2012, she was listed as one of the top 50 most influential people who are shaping the future of the facilities management industry in the GCC region.
Rukhsana’s passion and no-nonsense advice and expertise surrounding drinking water issues in the work place has led the company to secure contracts at the design stage of facilities. Her growing reputation for having a dynamic hands-on approach has ensured the delivery, implementation and on going support of several major projects with an increasing order book of projects to be executed in the UAE in 2013. Her key to success is doing what is right, the right way at the right time with the right people around you and love what you do.